Fruity Sensation Shoot

Objective

To setup photography and design digital banners for two new "designer drinks" to ensure they seamlessly integrated with an existing agency-led campaign. For cost efficiency, I was tasked to manage this product photography internally, capturing the quality beverages without external agency assistance to deliver high-quality, cohesive marketing materials.

Agency's photos to match

To ensure total visual cohesion, I meticulously analyzed the agency’s existing artwork to replicate the specific camera angle and perspective used in the original campaign.

I then configured a studio lighting setup and applied precise color grading to ensure the new beverage assets shared the same look and feel as the professional agency files. During the shoot, I collaborated with the restaurant staff, who prepared both drinks according to the specific styling instructions provided by marketing.

Once the raw captures were successfully aligned with the established brand standards, I transitioned into the design phase. I developed several layout proposals for the new drinks, ensuring the typography and composition felt like a natural extension of the current lineup.

Three options were produced.

Approach

“For cost efficiency, I was tasked to manage the product photography internally, capturing the quality beverages without external agency assistance...”

Result

Upon selecting the white background option for its clean aesthetic, I proceeded to adapt it into various formats/ sizes. This included scaling the artwork for self-service kiosks and high-resolution digital menu boards to ensure a consistent look across all platforms. This expansion ensured the new beverage offerings were seamlessly integrated into every customer-facing digital touchpoint.